Notes on tech partnerships, revenue, and relationships.
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How to say no to a partner without burning the relationship
Templates for not-now, not-this, and never. Why a clean no to a technology partner is better than a fake yes, and how to say it without burning the relationship.
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Should you start a partner advisory council?
When a partner advisory council helps a SaaS program, who to invite, a working agenda, and the signs it is premature.
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Partner program governance for a small SaaS team
Who decides which partners get built, a meeting cadence a small team can keep, and a decision log that replaces committee theater.
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The partner renewal playbook: deepen, hold, or sunset
How to renew a technology partnership on evidence: the conversation, the commercial terms, and the relationship care that makes deepen, hold, or sunset a clean call.
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Partner success after launch: keeping a tech partnership alive
The long stage after the announcement. Adoption, QBRs, expansion, and the owners who keep a technology partnership from going quiet.
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The partnership kickoff: an agenda that starts the work
Kickoff versus celebration. Owners, scope, dates, and comms: what a technology partnership kickoff must decide in the room so the work actually starts.
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Co-selling headless and API-first products with platform partners
An independent guide to co-selling headless and API-first products with platform partners. Why the motion fits, how the field actually sells, category examples only, and the enablement that makes it repeatable.
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Integration health metrics: errors, latency, and churn signals
Integration health metrics that predict churn: error rate, latency, sync gaps, and broken connections, plus how to set thresholds and alert before customers leave.
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Forecasting partner-sourced revenue
A simple model for forecasting partner-sourced revenue. Conversion assumptions, confidence bands, sourced vs influenced, and the mistakes that make the forecast a wish.
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