Marketplace plugin
An app in the partner's marketplace, listed, reviewed, and installable. The field can send a link. The customer installs it in the tool they already pay for.
We pick the partners worth time, agree how you make money together, and ship the plugin, API, or marketplace app that puts the pairing in the customer’s stack.
You collected names for a partners page, but nobody owns the intro path, the next meeting, or the trust that makes a deal move.
There is no referral fee, no revenue share, no co-sell motion. The partner has nothing to sell, and their field team has no reason to mention you.
There is no plugin, no API, no marketplace app. The two products never meet in the customer's day, so the partnership has nothing a user can actually run.
Most SaaS startups know they need technology partners. They lack the relationships, a commercial model a field team will run, and the integration that puts the two products in the same customer job.
PartnerMatch covers the whole journey: partner strategy, outreach, revenue share and co-sell, then the plugin, API, or marketplace app that makes the partnership usable.
Without a shared workflow, there is nothing to sell. Without a commercial model, the workflow is unpaid engineering. We build both.
A technology partnership is two products in the same customer job. It becomes a growth channel when three things are true: someone on both sides trusts the other, there is a clear way to make money together, and there is a plugin, API, or shared workflow a customer can actually use. We build all three.
We research the partner, write the one-pager, and get in the room. Named owners, a real agenda, a next step. Partnerships do not start in a portal.
Referral fees, co-sell credits, or revenue share, designed so a field rep can explain how they get paid. If the seller cannot see the money, they will not mention you.
A marketplace plugin, a direct API, or a shared job across webhooks and sync. That is what the partner sells. Without it, the relationship has no product.
AI drafts research, collateral, scopes, and CRM notes. Which partner is worth the build, the commercial terms, and every external send stay with operators who have done this before.
A partnership without a workflow is a press release. A workflow without a commercial model is unpaid engineering. We do not ship one without the other.
We scope the shared job first: what the two products do together that neither does alone. Then we ship the surface that makes that job real, so co-sell and revenue share have something to attach to a deal.
An app in the partner's marketplace, listed, reviewed, and installable. The field can send a link. The customer installs it in the tool they already pay for.
Auth, sync, webhooks, errors, and a partner-ready API of your own. Built so a partner engineer can get to a first call fast, and so the sync holds up in production.
The job, not the logo lockup: a record that stays in sync, a trigger that fires, a status both products trust. That is the workflow the partnership is actually for.
The partner introduces, you sell, you own the customer. A fee when the deal closes. The right first step for most startups.
Both sellers stay in the account. You keep the customer and the margin. The partner brings timing and trust you cannot buy.
The partner sells or attaches your product and takes a cut. More reach, less control. Use it when the motion is already proven.
Then measure it. Sourced vs influenced pipeline, deal registration, payouts finance can defend. A channel you cannot attribute is a hobby, not a growth line.
Review your product, customer overlap, current partners, and any revenue the book already produces.
No packages, no tiers, no disconnected deliverables. One service covers the full journey required to turn technology partnerships into a channel that produces revenue.
Two software companies whose customers overlap, with a named owner on both sides, a way to make money together, and a plugin, API, or workflow a customer can actually run. A logo on a partners page is not a partnership.
We are the technology partnership team for B2B SaaS. We pick the partners worth time, agree referral, co-sell, or revenue share, and ship the integration that puts the pairing in the customer’s stack.
The start of the agency work. We review your product, your partner book, the commercial motions that can produce revenue, and the plugin or API that would make those motions usable.
A course for people who want to become partner managers. Lessons, a jobs index, a $29/month room. Companies that need the channel built hire PartnerMatch. They do not hire from a freelance pool.
Those books are the deepest. The directory also covers CRM, payments, cloud, ERP, and neighbouring stacks. The method is the same: relationship, commercial motion, workflow.
You are a company. You want a partner channel built. Book a Partner Audit.
Book the audit → 02 · MapYou need a map of platforms to partner with. Creative and commerce first.
Open the directory → 03 · LearnYou want to become a partner manager. Lessons, jobs, $29/month room.
Open the academy →Start with a Partner Audit. We review your product, your partner book, the commercial motions that can produce revenue, and the plugin, API, or workflow that would make those motions usable.
Prefer email? Send us your partner idea