HubSpot is a CRM platform. The CRM growing GTM teams actually open every morning. A technology partnership here is not a logo on a partners page. It is a named owner, a commercial motion a seller can explain, and a plugin, API, or workflow a customer can run. CRM partnerships are won on objects, not slides. The seller needs your product in the account, the opportunity, or the timeline. If the pairing does not change a rep’s day, it will not get attached to deals.
PartnerMatch would open this the same way we open every book: named overlap, a one-pager, then a scope. Read the developer docs before the first call. Use the relationship method if you want the order on one page.
Marketplace listing plus a referral. Co-sell when a named AE will register deals. AppExchange and HubSpot tiers are programs, not a handshake. If HubSpot has a take rate on a store, model it before you price the listing. A referral is the right first move for most B2B SaaS teams. Co-sell waits for a seller on their side who will attach you to a live deal.
CRM objects (contacts, companies, deals), timeline events, and app cards that feel native in the HubSpot UI. OAuth, webhooks, and rate limits are the production work. We treat listing quality and reviews as part of launch, because the marketplace is how most HubSpot customers find you.
Contacts, companies, and the one object your product actually owns. OAuth. A native-feeling surface if the platform has app cards. Put the listing, the help article, and the seller sentence on the same checklist as auth. A connector nobody can find is not a partnership.
Starting with Salesforce because it is famous when HubSpot is where your customers live. Skipping security review. No seller sentence. On HubSpot specifically: arriving without a workflow, asking for co-sell before anything is installed, and treating Program questions go through HubSpot's technology partner channels and the Developer Platform, not a cold email to the whole company.
Aspiring partner managers: the Academy lessons platform programs, marketplace listings, and scoping for non-engineers are the class. Companies that want the channel built book a Partner Audit.
Build the app on the Developer Platform, get the marketplace listing live, then grow Attached MRR and influenced revenue so you move from Partner to Rising to Leading. HubSpot's 2026 Technology Partner Program is explicit about this: customer value and influenced deals, not a handshake. We open with shared portals and a workflow the HubSpot seller can repeat.
CRM objects (contacts, companies, deals), timeline events, and app cards that feel native in the HubSpot UI. OAuth, webhooks, and rate limits are the production work. We treat listing quality and reviews as part of launch, because the marketplace is how most HubSpot customers find you.
Publicly listed people, with the page we used. Titles change. Check before you write.
| Name | Title | Source |
|---|---|---|
| Kelly Sarabyn | Director, Technology Partner Programs | Named as the HubSpot contact for Tech Partner Programs and Enablement on HubSpot's Partner Growth Accelerator page. |
Roles we still look for even when a name is listed:
Program questions go through HubSpot's technology partner channels and the Developer Platform, not a cold email to the whole company. Leading and Premier tiers get a named partner manager.
Start from the official program, not a cold note to a VP. Read HubSpot’s partner page. Program questions go through HubSpot's technology partner channels and the Developer Platform, not a cold email to the whole company. Leading and Premier tiers get a named partner manager. PartnerMatch opens with named shared customers and a scoped workflow, then the listing if there is a store.
Ship one job, not a platform rewrite. On HubSpot that usually means: Contacts, companies, deals. Contacts, companies, and the one object your product actually owns. OAuth. A native-feeling surface if the platform has app cards.
Yes. List there as part of launch, not as an afterthought. The store is how their customers find you after the first install. Official listing: HubSpot marketplace.
We only publish names with a public source, and titles move. Today we list Kelly Sarabyn, Director, Technology Partner Programs. Still look for: Technology partner manager (Leading and Premier tiers). Verify on the program page before you write.
This page is independent. PartnerMatch is not affiliated with HubSpot. Program terms change. Read them on the official pages above before you commit engineering. Last reviewed August 2026.
A Partner Audit maps the partners worth building, the commercial motion, and the integration that has to ship. Then we run it with you.
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