The relationship
Asana partnerships work when a task is created from a deal, a ticket, or a product event without a human copy-paste. That is the opener.
How to partner with Asana
Asana is a Productivity platform. Work management sitting next to the CRM and the product. A technology partnership here is not a logo on a partners page. It is a named owner, a commercial motion a seller can explain, and a plugin, API, or workflow a customer can run. Productivity partnerships are about a record that should not be copied. A task, a doc, a board. If your product is a second source of truth, the integration is the product.
PartnerMatch would open this the same way we open every book: named overlap, a one-pager, then a scope. Read the developer docs before the first call. Use the relationship method if you want the order on one page.
Commercial motion that actually runs
Listing in their gallery or marketplace. Referral from consultants. Co-sell is uncommon at this layer. If Asana has a take rate on a store, model it before you price the listing. A referral is the right first move for most B2B SaaS teams. Co-sell waits for a seller on their side who will attach you to a live deal.
What to ship first
REST API, webhooks, and an app directory listing. OAuth scopes limited to the projects you need.
Create and update the one object people live in. Two-way only if ownership is clear. Put the listing, the help article, and the seller sentence on the same checklist as auth. A connector nobody can find is not a partnership.
How this usually fails
Syncing everything. No owner for conflicts. A bot nobody invited. On Asana specifically: arriving without a workflow, asking for co-sell before anything is installed, and treating List in Asana's app directory.
Aspiring partner managers: the Academy lessons platform programs, marketplace listings, and scoping for non-engineers are the class. Companies that want the channel built book a Partner Audit.
The integration
REST API, webhooks, and an app directory listing. OAuth scopes limited to the projects you need.
What to connect first
- Tasks and projects
- Custom fields
- Webhooks
Who to find at Asana
We do not invent names. Asana assigns a partner manager after you are in the program. The seats to look for:
- App / technology partner manager
- Alliances
List in Asana's app directory. Named partner managers show up after you have usage, not as a first conversation.
People move. Verify on the partner program page before you write to anyone.
FAQ
How do you become a Asana technology partner?
Start from the official program, not a cold note to a VP. Read Asana’s partner page. List in Asana's app directory. Named partner managers show up after you have usage, not as a first conversation. PartnerMatch opens with named shared customers and a scoped workflow, then the listing if there is a store.
What integration should you ship first with Asana?
Ship one job, not a platform rewrite. On Asana that usually means: Tasks and projects. Create and update the one object people live in. Two-way only if ownership is clear.
Does Asana have a marketplace or app store?
Yes. List there as part of launch, not as an afterthought. The store is how their customers find you after the first install. Official listing: Asana marketplace.
Who should you contact at Asana?
We do not invent names. Look for App / technology partner manager; Alliances. List in Asana's app directory. Named partner managers show up after you have usage, not as a first conversation.
This page is independent. PartnerMatch is not affiliated with Asana. Program terms change. Read them on the official pages above before you commit engineering. Last reviewed August 2026.